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Car Rentals: Car Rental Industry In Nigeria

September 16, 2019

Emerging trends, which have a direct impact on the dynamics of the car rental industry, include enhanced user experience through digitization, available vehicles, the introduction of autonomous vehicles, enhanced technologies in car rental services, and the concept of self-driving instead of hiring a driver.

car rentals


Car rental companies understand that cars all over the world aren’t a luxury but a necessity. There are times however when some people may need car services. Certainly, Entrepreneurs have figured this out and have tested its limits of flexibility. The latest car rentals industry trends will notably shape the journey of car rental companies in Nigeria. Following the recent performance, car rental companies must have done something right.

Car rental businesses in Nigeria.
Car rental businesses in Nigeria.

Emerging trends, which have a direct impact on the dynamics of the car rental industry, include enhanced user experience through digitization, available vehicles, introducing autonomous vehicles, enhanced technologies in car rental services, and the concept of self-driving instead of hiring a driver.

Challenges Of Car Rental Companies In Nigeria

car rentals
car rentals



Also, from pricing to monitoring performances to providing the right information and complete transparency to their customer’s data to bookings and maintenance can be quiet herculean in the car rental industry. Most of the car rentals find it very difficult, especially when they change the pricing or offer any deals.


A car rental management software can make it easy to offer new deals, managing prices and monitoring the performance. It helps in creating complex prices and deals and automate your daily car rental activities.

Knowledge Gap

In addition, for many car rental companies in Nigeria, the biggest challenge is dealing with foreign customers. Aside from not been used to portholes, heavy traffic, terrible drivers, there are higher chances of risks with these travelers. Many of them are not aware of the traffic rules in Nigeria and end up driving on the other side of the road which may lead to fatal accidents.

knowledge gap

Some of them never drove on narrow roads with sharp turns. So, this is a big headache for the rental companies to pay extra attention to such customers.
Also, a lot of Nigerians are not even aware that there are car rental companies, most citizens are used to the usual BRT, TAXIFY, UBER and the rest.


For dealing with this situation, it is good for car rental companies to provide some level of training to overseas travelers. It will also serve as a good way to educate customers about traffic rules before they take out vehicles. Inform them about the vehicle functionality, as well as roads, routes, country road norms, and other details.

Brand Awareness

Brand awareness is a challenge for many companies. There are so many new rental companies in the market and they struggle for a reputed name in the market. Even several previous firms have not that a lot of exposure.

brand awareness

For getting decent market recognition, first, it is important to provide quality services because a bad review about your offering can spoil your image. Brand awareness is all concerning reaching your targeted audience and creating some buzz in your trade.


To be sure, keep a close eye on your competitor’s activities and come up with some interesting and unique offers. Make a strong online presence and post regular updates, interact with users and come up with new updates. Contact agencies like Dochase Adx to help with brand awareness across Nigeria.

Car rental companies in Nigeria have done an amazing job improving response rates, becoming transparent and improving the booking process with new technologies.  Our top 5 car rental companies in Nigeria include but not limited to;


Ikota Business Complex, VGC LAGOS, LagosLagos Aero logistics is an IATA accredited Travel Company with its head office in Lagos Nigeria. This is then fully established to cater to the varied logistics needs of its customers around the world.

Belamej International Ltd

Belamej International Ltd would provide transportation service for bulk (large) goods at affordable rates. Moreso, you can locate them at BLOCK 2 HOUSE 2A MOBOLAJI JOHNSON PLACE, LEKKI Phase 1, LAGOS. Call 08180488499 or 09090240402

Xclusive Rent A Car

7 Ada George road, Port HarcourtRivers are a car rental company in port Harcourt called Xclusive rent a car. They offer services like short and long-term car hire, airport pickup/ drop off protocol services.

Ocenj Logistics

No 21 Ladoke Akintola Boulevard Garki 2, AbujaAbuja offer executive but affordable car rental/leasing services. They are also into Clearing and Forwarding Moving and Relocation Services. Medical Courier and Parcel Delivery Services.

Aerovessel Travels and Tours Ltd

AEROVESSEL TRAVELS AND TOURS LTD is a global destination management company based in Suite B154, Ikota complex, VGC Lekki, Lagos Nigeria. Similarly, it caters to the needs and the demands of the independent and corporate travelers alike.


While some trends above seem to be a big challenge for car rental companies, that they still show positive growth shows firm determination for keeping their share in the ground transportation and travel market. We also are enthusiastic to see their creative and strategic approaches that will shape the outcome in 2020.
Any rental company you think should be among the top 5. Leave your comments.

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