The very nature of digital marketing requires that you continually re-evaluate your strategy to stay fresh and current. You don’t have to reinvent the wheel – you just have to upgrade to high-performance tires, customize them with some chrome rims, and lower the suspension for better handling.
Best Marketing Campaigns
For marketing campaigns, it can be quiet herculean to carry out a digital marketing strategy. This involves things that touch base with your customers, increases your brand awareness, and grow your revenue. However, a great way to get driven is to study brands that are making some noise in the digital marketing space. Also, carefully analyze what they’re doing differently.
From remarkable campaigns to leveraging on trending events, in descending order-these are our top 6 brands with the best marketing campaigns in Nigeria.
Budweizer has made it to our top 6. They dominated the world’s biggest sports event with the theme ”Light Up the FIFA World Cup”. It is Budweiser’s largest campaign to date, which includes a variety of fan programs running in almost 100 countries worldwide.
The ad spotlights the journey of thousands of drones as they carry Budweiser from the St. Louis brewery through Lagos and head for Moscow with the goal of delivering a stadium full of fans with Budweiser Beer.
8 million noise-activated Red Light Cups that light up in response to fan cheering. And a variety of integrated experiential, digital and social programs were available. Even partnered with Uber to give customers free rides. Budweiser’s campaign is still running across billboards, television, social media, mobile devices, and various web platforms.
Cars45 is the most reliable and quickest way to sell your Nigerian used car. They touch base with their customers by giving them the idea that they can sell their cars. Then, get paid in 45minutes. Some advantages they offer are:
* You don’t have to park your car on the roadside with a “For Sale” Jerrycan on it for 3 months, all in the name of “I want to sell my car”
* Most times, Car sellers
fear that prospective buyers can drive away in their car or even plant a tracking device and come steal the car in the middle of the night.
* For Cars45, you get your entire sales to proceed as soon as they verify all the vehicle documents. There is no “please let me pay 70% now and pay the balance next month”.
* No buyer will come wage war against you that they shouldn’t have bought your car in the first place because they are now having problems with it. Cars45 would have done a thorough check before buying your car.
* The company links you and your car with several buyers (mostly car dealers) through their car auction platform.. just like Copart and IAAI car auctions in the USA.
Cars45 campaign is running across billboards, magazines, newspapers, television, social media, mobile devices, and various web platforms. Moreso, Instagram influencers such as Emma Oh My God is an ambassador. People relate to influencers easily.
4. ZENITH BANK
Zenith Bank has launched a concerted awareness campaign to enlighten and sensitize the public as to its digital banking offering. This is simply to make banking faster, safer and more convenient for customers, as well as supporting the government’s agenda of creating a cash-lite economy.
Zenith Bank’s digital banking offerings include mobile money to wallet payments and money transfer platform; Z Mobile, an pioneering app-based mobile banking service; internet banking; an array of debit and credit cards, both domestic and international; and scan to pay, a revolutionary product which allows for retail transactions to be consummated without the need for an expensive point of sales devices.
Zenith Bank campaign is running across billboards, magazines, newspapers, television, social media, mobile devices, and various web platforms. This bank campaigns also capture a wide variety of youths and anyone interested in musical events.
Moreso, there are freebies such as phones and also convenient payments for flights to Dubai are now easier with the zenith app.
3. Jumia Foods
Jumia food also uses an emotional-based targeting convincing people to live a healthy lifestyle with their SoFresh product. This is to promote healthy living among Nigerians. They also understand that some Nigerians eat late and they launched a night delivery food service.
Late-night delivery combined with initiatives like greater customer accessibility, more payment options, more locations, lunchtime deals, seasonal deals and new related products (Jumia Party) has led to over 120 percent increase in the volume of their orders on Jumia. There are also discounts, free food, giveaways, ads on web platforms, mobiles, billboards, banners, flyers and lots more.
2. Cold Stone
Cold Stone Creameries offers a reward program through its website where members annually receive exclusive Coldstone best coupons, Coldstone coupons and information on events and new products. Also, throughout the year, Cold Stone Creameries members win prizes through the Coldstone best coupons.
Cold Stone Creamery serves up delicious ice cream, healthy fruit smoothies, over-the-top ice cream cakes and pies, and refreshing iced coffee treats. Then the Cold stone campaign is running across billboards, magazines, newspapers, television, social media, mobile devices, and various web platforms. Moreso, there are discounts such as buy two get one free.
Our very own number 1 is OPAY! Towards the end of June 2019, lemon green helmets bobbed atop 200cc motorcycles swerving through traffic in Nigeria’s economic capital, Lagos State. Opay has become the new player and dominant player in town.
Launching first in Lagos, they have made expansion plans for cities like Ibadan. Passengers can take advantage of up to 90% discounts on fares during the current promo, off every trip.
Driven by technology, the ORide service is accessible via the OPay app–a super app that’s available on Android and iOS, with features that cater to a range of lifestyle demands including food order and delivery, utility bills payment, cash access and more. The OBus can even serve as a car rental.
Also, in June, OPay raised ₦18 billion ($50 million), which is now being used to bulldoze its way through barriers and get users on its platform by any means.
In the last month, O-Ride launched in Kano, Oyo, and Abia State as tricycles while O-Bus launched in Lagos State.
The very nature of digital marketing requires that you continually re-test your strategy to stay fresh and current. You don’t have to reinvent the wheel–you just have to upgrade to high-performance tires, customize them with some chrome rims, and lower the suspension for better handling. Got any brand you think should be among the top 6? Leave your comments and suggestions below.