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3 Ways To Optimize Marketing During Covid 19

March 30, 2020

Covid 19 outbreak introduced a breakdown to businesses. At the moment, businesses have started experiencing losses and are going through challenges in their business growth. Before the rapid spread of this virus to Nigeria, most importers were already facing slow down in getting some of their goods down to the country. Now that this pandemic is global and everyone is going through the necessary precautions to prevent it. We won’t ignore the fact that things in business handling have changed. With the new change we are experiencing in business, you should not sit back and relax like all is over for your business. There is a way to fuel your business in this trying time and still push further to your aligned goals.
Are you worried about how your business growth is declining because of this isolation?

This article is for you In this article, I will be discussing 3 important ways to improve the marketing efforts of your organization this period.

1 Create Conversations:

Create that special feeling for your audiences. Make them feel a bit more special and have a chat with them. You can start up a conversation by listening to consumer trends and being armed with topics of interest. Like in this Covid 19-period businesses are looking to increase their Roi growth in these trying times and they need guidelines. Interact with existing clients and prospects on positive and negative matters which will make you have the opportunity to learn more about corners of your business that you never knew existed. 

2. Make smart Decisions:

Optimizing your marketing is essential for you to compete successfully in this present time. Be able to identify what should be on hold and what to put more attention on. For instance, you can adjust your marketing campaign and increase the schedule for content timelines. Consider what to prioritize or pivot.


3. Highlight how your brand can help:

Create a way to communicate your benefits, that is what you know your brand can offer. It’s very important to be particular about trending topics to relate them to your brand’s objectives. For example, if you are in the business of manufacturing Audio/radio, you can share helpful information on how your audience can utilize other features that will allow them to enjoy your product, for example, listening to the latest news so easily.


4. Also, create content that can help businesses scale higher at this time

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