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3 Types Of Customers To Target.

January 21, 2020

The 3 types of customers to target are listed out below and will be accompanied by a comprehensive explanation. One of the key things to successful marketing is targeting the right audience. This will make it easier for your right or potential customer to find your business online. And patronize you without having to spend a lot of money. There are a majority of businesses, also there are different ways to identify your prospective customers.

In this article, I will cover the obstacles hindering you from sales. Also, provide tips on how you can overcome them. There are many ways to define the different behavioral patterns of the customer. But we can simplify the three sets of customer you should target:

Interest and Demography:

It doesn’t matter the platform you are functioning at that point in time. It is important to identify individuals that show interest. Eg for online marketers, you get to know your potential customers when they show interest in similar businesses enjoy going through yours the post and handles they follow and their age, gender and location. You just should be able to identify the characteristics of the consumers.


2. Custom Audience

Also, what they know as ‘the lookers’. Individuals that have an interest in your own business will show it either by liking your post or sending messages/DMs. It’s difficult to know for sure if they re interested in your product particularly. They are having fun checking out your page to see what might catch their attention. One the other hand, don’t look down on ‘The Lookers’. It is better to catch their attention and get then to stop long enough to consider an offer. Business owners shouldn’t be discouraged , As it takes a longer time to convert individuals that just stopped to look for what interests them.

3. Product Visibility:

You need to identify where your product or services will sell best or well-received. Remember your target market accurately. Because you will have to spend some of your capital to advertise to those types of prospective buyers. For instance, if your customers are online, refining your target market such as how you advertise will have a bigger impact on identifying your target market.


All business owners should pay attention to the first tip. This is because it gives a better chance of selling through retargeting.

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Advertising · Money Monday · Premium · Reviews · Social Media

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